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wp.org search vs our merit ranking: “hourly rate”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hourly rate”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CurrencyConverter shows at wp.org #5 but places #15 on merit, a gap of 10 places. Its 600+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Independent Analytics – WordPress Analytics Plugin places #12 on merit, 4.8★ from 167 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #2 1 too low 2 Exchange Rates 800+ · 4.2★ (10) wp.org #1 1 too high 3 WPML Multilingual & Multicurrency for WooCommerce 100K+ · 4.2★ (454) wp.org #4 1 too low 4 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #6 ↓1 2 too low 5 E-cab Taxi Booking Manager for Woocommerce 2K+ · 4.9★ (28) wp.org #3 2 too high 6 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #7 ↓1 1 too low 7 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #8 ↓1 1 too low 8 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #10 ↓2 2 too low 9 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #9 10 Location Weather – WordPress Weather Forecast, Air Quality & Weather Widget 10K+ · 4.5★ (103) wp.org #13 3 too low 11 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #14 ↑2 3 too low 12 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #18 6 too low 13 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (256) wp.org #22 9 too low 14 MotoPress Hotel Booking 10K+ · 3.7★ (65) wp.org #15 1 too low 15 CurrencyConverter 600+ · 4.2★ (5) wp.org #5 10 too high 16 WP Bannerize Pro 800+ · 4.9★ (10) wp.org #12 ↓1 4 too high 17 BotBlocker Security – Complete security platform 3K+ · 5.0★ (11) wp.org #17 ↓5 18 VikRentItems Flexible Rental Management System 600+ · 4.0★ (8) wp.org #11 ↓1 7 too high 19 BA Book Everything 10K+ · 4.2★ (20) wp.org #23 ↓3 4 too low 20 WPCS – WordPress Currency Switcher Professional 800+ · 4.1★ (13) wp.org #24 ↓2 4 too low 21 Simple Google Calendar Outlook Events Widget 1K+ · 5.0★ (6) wp.org #21 ↓3 22 Bangladeshi Payments Mobile – MFS Gateway, QR Code, Advance COD Protection, Thermal POS Invoicing & WhatsApp Suite 1K+ · 5.0★ (3) wp.org #19 3 too high 23 Sales Igniter Rentals & Bookings Lite 10+ · 5.0★ (1) wp.org #16 7 too high 24 Multi Currency Switcher for WooCommerce 200+ · 5.0★ (1) wp.org #20 ↓3 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.