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wp.org search vs our merit ranking: “house to house”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “house to house”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

RealPress – Real Estate Plugin shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 400+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GeoDirectory – WP Business Directory Plugin and Classified Listings Directory places #7 on merit, 4.8★ from 716 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Automatic Featured Images from Videos 6K+ · 4.6★ (36) wp.org #2 wp.org ranks it 1 place below merit 2 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #4 wp.org ranks it 2 places below merit 3 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #5 ↑1 wp.org ranks it 2 places below merit 4 MyParcel 8K+ · 3.9★ (48) wp.org #3 wp.org ranks it 1 place above merit 5 Taxonomy Switcher 2K+ · 5.0★ (24) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #16 wp.org ranks it 10 places below merit 7 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #19 ↑1 wp.org ranks it 12 places below merit 8 Cloudways WordPress Migrator 10K+ · 4.2★ (36) wp.org #7 wp.org ranks it 1 place above merit 9 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #8 ↑2 wp.org ranks it 1 place above merit 10 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #18 wp.org ranks it 8 places below merit 11 Shared House 20+ · 0.0★ (0) wp.org #1 wp.org ranks it 10 places above merit 12 Hash Link Scroll Offset 1K+ · 5.0★ (14) wp.org #9 ↓1 wp.org ranks it 3 places above merit 13 WP Directory Kit 2K+ · 4.9★ (35) wp.org #14 wp.org ranks it 1 place below merit 14 Same Category Posts 3K+ · 4.7★ (13) wp.org #12 wp.org ranks it 2 places above merit 15 Printus – Automatic Cloud Order Printing for WooCommerce 800+ · 5.0★ (27) wp.org #23 wp.org ranks it 8 places below merit 16 Memberful – Membership Plugin 900+ · 4.7★ (13) wp.org #20 ↓1 wp.org ranks it 4 places below merit 17 QCode – Departamentos y Ciudades de Colombia para Woocommerce 900+ · 5.0★ (4) wp.org #10 ↓1 wp.org ranks it 7 places above merit 18 Product Catalog Simple 1K+ · 4.5★ (13) wp.org #22 ↑1 wp.org ranks it 4 places below merit 19 Booking Calendar Contact Form 500+ · 3.6★ (32) wp.org #21 wp.org ranks it 2 places below merit 20 Printful Integration for WooCommerce 50K+ · 2.5★ (97) wp.org #24 wp.org ranks it 4 places below merit 21 W WPFrank Companion 1K+ · 5.0★ (2) wp.org #15 wp.org ranks it 6 places above merit 22 RealPress – Real Estate Plugin 400+ · 0.0★ (0) wp.org #11 wp.org ranks it 11 places above merit 23 A WP Life Companion 6K+ · 0.0★ (0) wp.org #13 wp.org ranks it 10 places above merit 24 WPCasa Advanced Search 600+ · 3.0★ (2) wp.org #17 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.