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wp.org search vs our merit ranking: “html importer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “html importer”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Demo Importer – A Modern One-Click Demo Import Solution shows at wp.org #7 but places #20 on merit, a gap of 13 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More places #11 on merit, 4.7★ from 1597 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #2 ↑1 1 too low 2 Get Use APIs – JSON Content Importer 5K+ · 4.9★ (78) wp.org #4 ↓2 2 too low 3 CSV Importer 3K+ · 4.2★ (28) wp.org #3 ↑1 4 Datafeedr WooCommerce Importer 4K+ · 4.8★ (38) wp.org #5 1 too low 5 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #11 ↑1 6 too low 6 Starter Templates & Sites Pack by ThemeGrill 70K+ · 4.7★ (197) wp.org #8 2 too low 7 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #12 5 too low 8 AI to Elementor — HTML Importer for Elementor 1K+ · 5.0★ (3) wp.org #1 7 too high 9 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #19 ↓1 10 too low 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #14 ↓1 4 too low 11 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1597) wp.org #24 ↓7 13 too low 12 Site Reviews 60K+ · 4.9★ (376) wp.org #23 ↓4 11 too low 13 One Click Demo Import 1M+ · 4.3★ (79) wp.org #18 ↓2 5 too low 14 CSV Importer Plus for ACF 400+ · 5.0★ (5) wp.org #10 4 too high 15 Movable Type and TypePad Importer 20K+ · 4.0★ (4) wp.org #6 9 too high 16 BtW Importer – Free Blogger/Blogspot Migration 600+ · 5.0★ (4) wp.org #9 7 too high 17 SmartDoc to Post Importer 300+ · 4.5★ (8) wp.org #15 ↓1 2 too high 18 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #21 ↓1 3 too low 19 ilGhera Danea Importer for WooCommerce 30+ · 5.0★ (16) wp.org #22 ↑2 3 too low 20 Easy Demo Importer – A Modern One-Click Demo Import Solution 2K+ · 5.0★ (2) wp.org #7 13 too high 21 Coding Chicken – JetEngine Importer 300+ · 5.0★ (3) wp.org #17 4 too high 22 KB HTML Site Importer & Visual Editor 40+ · 0.0★ (0) wp.org #20 ↑1 2 too high 23 Archiveo – Importer for the Wayback Machine 200+ · 5.0★ (1) wp.org #16 ↓1 7 too high 24 Substack Importer 1K+ · 2.8★ (4) wp.org #13 ↓2 11 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.