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wp.org search vs our merit ranking: “human time”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “human time”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DevDome Analytics: Bot Traffic vs Human Traffic Website Statistics shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Real Cookie Banner: GDPR & ePrivacy Cookie Consent places #11 on merit, 4.9★ from 492 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #2 ↑1 3 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #3 ↓1 4 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #4 ↑1 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #5 ↓1 6 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #6 ↑1 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #8 ↓2 1 too low 8 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #7 ↑1 1 too high 9 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #10 ↑9 1 too low 10 Starbox – the Author Box for Humans 10K+ · 4.5★ (203) wp.org #13 ↓1 3 too low 11 Real Cookie Banner: GDPR & ePrivacy Cookie Consent 100K+ · 4.9★ (492) wp.org #17 ↑3 6 too low 12 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #12 ↓2 13 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #20 ↓2 7 too low 14 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #22 ↓6 8 too low 15 SilentShield – Captcha & Anti-Spam for WordPress (CF7, WPForms, Elementor, WooCommerce) 10K+ · 4.7★ (24) wp.org #9 ↑2 6 too high 16 Tidio – Live Chat & AI Chatbots 70K+ · 4.8★ (395) wp.org #24 ↓1 8 too low 17 W WP Meta and Date Remover 80K+ · 4.2★ (71) wp.org #15 ↑2 2 too high 18 WPSyncSheets For WooCommerce – Import & Export Orders, Products, Customers & Coupons to Google Sheets in Real-Time 600+ · 5.0★ (27) wp.org #16 ↑6 2 too high 19 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #19 ↓5 20 Login No Captcha reCAPTCHA 50K+ · 4.5★ (63) wp.org #21 1 too low 21 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #23 ↑1 2 too low 22 Product Time Countdown for WooCommerce 300+ · 5.0★ (7) wp.org #18 ↓3 4 too high 23 Nepali Date Converter 800+ · 5.0★ (4) wp.org #14 ↓1 9 too high 24 DevDome Analytics: Bot Traffic vs Human Traffic Website Statistics 300+ · 5.0★ (3) wp.org #11 ↓2 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.