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← Rankings

wp.org search vs our merit ranking: “import blog”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import blog”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ansar Import – Starter Sites & Template Library shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg places #12 on merit, 4.9★ from 4755 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #2 1 too low 2 One Click Demo Import 1M+ · 4.3★ (79) wp.org #1 1 too high 3 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #3 4 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #6 ↑1 2 too low 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #8 3 too low 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #7 ↓1 1 too low 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #12 5 too low 8 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #11 3 too low 9 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #13 ↑1 4 too low 10 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #14 ↑1 4 too low 11 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #10 1 too high 12 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #18 ↑2 6 too low 13 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1527) wp.org #21 ↓2 8 too low 14 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #16 ↑1 2 too low 15 S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42) wp.org #9 6 too high 16 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #22 6 too low 17 Import / Export Customizer Settings 50K+ · 4.7★ (6) wp.org #4 13 too high 18 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #17 ↑1 1 too high 19 My Calendar – Accessible Event Manager 20K+ · 4.7★ (159) wp.org #23 4 too low 20 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #19 ↑2 1 too high 21 Ansar Import – Starter Sites & Template Library 10K+ · 5.0★ (1) wp.org #5 16 too high 22 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #24 2 too low 23 Blog Importer for HubSpot 60+ · 5.0★ (2) wp.org #20 ↓7 3 too high 24 Import WooCommerce Suite for Products, Orders, Coupons, Reviews, and Customers | WP Ultimate CSV Importer 4K+ · 2.3★ (6) wp.org #15 ↑1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.