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wp.org search vs our merit ranking: “income tracking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “income tracking”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Cost of Shipping for WooCommerce shows at wp.org #12 but places #19 on merit, a gap of 7 places. Its 50+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #2 1 too low 2 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #1 1 too high 3 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #6 ↑2 3 too low 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #5 ↑2 1 too low 5 Ever Accounting – Accounting & Invoicing Solution for Small Businesses 1K+ · 4.8★ (24) wp.org #3 2 too high 6 AffiliateX – Amazon Affiliate Plugin, Product Boxes, Comparison Tables & Affiliate Link Tracking 9K+ · 4.5★ (35) wp.org #4 2 too high 7 Books Gallery – Book Showcase, Library & Affiliate Plugin 2K+ · 4.8★ (92) wp.org #8 ↓2 1 too low 8 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #9 ↓1 1 too low 9 ERP: Complete HR, Accounting & CRM Suite Built for WooCommerce 5K+ · 4.4★ (149) wp.org #10 ↑1 1 too low 10 Money Manager 200+ · 5.0★ (16) wp.org #7 ↓2 3 too high 11 The School Management – Education & Learning ERP 700+ · 4.5★ (15) wp.org #15 ↑1 4 too low 12 MyBookTable Bookstore by Stormhill Media 1K+ · 3.8★ (41) wp.org #18 ↓1 6 too low 13 Stripe Payment Forms by WP Full Pay – Accept Credit Card Payments, Donations & Subscriptions 8K+ · 4.2★ (26) wp.org #24 11 too low 14 Affiliate Power – Sales Tracking for Affiliate Marketers 100+ · 4.6★ (7) wp.org #14 ↓1 15 Kadence Central – Site Management, Backups, Security, and Reporting 30K+ · 4.2★ (5) wp.org #11 4 too high 16 Projectopia – Project Management Tool 200+ · 5.0★ (7) wp.org #20 ↑1 4 too low 17 myEasyCompta – Invoicing, Accounting & Quotes Plugin for WordPress 30+ · 5.0★ (4) wp.org #19 ↑2 2 too low 18 AdRoll for WooCommerce Stores 500+ · 2.5★ (10) wp.org #16 2 too high 19 Cost of Shipping for WooCommerce 50+ · 5.0★ (1) wp.org #12 7 too high 20 Zero BS Accounting 50+ · 5.0★ (1) wp.org #13 7 too high 21 Anbarak Inventory Management & Profit Reports for WooCommerce 40+ · 0.0★ (0) wp.org #17 4 too high 22 Awesome Car Rental & Booking 30+ · 0.0★ (0) wp.org #22 23 Permate Connect 50+ · 5.0★ (1) wp.org #21 ↑1 2 too high 24 2ConnectMe – Video Chat, Screen Share & Stripe Payments 10+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.