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wp.org search vs our merit ranking: “influencer marketing”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “influencer marketing”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Affiliatly shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Travel Engine – Tour Booking Plugin – Tour Operator Software places #8 on merit, 4.9★ from 594 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #1 2 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #3 ↑1 1 too low 3 Goaffpro Affiliate Marketing 4K+ · 4.8★ (44) wp.org #2 1 too high 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #4 ↑1 5 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #8 ↑2 3 too low 6 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #15 ↑1 9 too low 7 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #9 ↓1 2 too low 8 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (594) wp.org #19 ↑3 11 too low 9 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #13 4 too low 10 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #14 ↑3 4 too low 11 Enhanced Ecommerce Google Analytics for WooCommerce 1K+ · 5.0★ (6) wp.org #10 ↑1 1 too high 12 WC Affiliate – WooCommerce Affiliate Plugin 300+ · 4.6★ (16) wp.org #24 12 too low 13 Affiracle Affiliate Marketing 40+ · 5.0★ (2) wp.org #6 ↑1 7 too high 14 UTM Event Tracker and Analytics, UTM Grabber 800+ · 5.0★ (6) wp.org #11 ↑1 3 too high 15 YITH WooCommerce Affiliates 6K+ · 4.2★ (19) wp.org #16 ↑2 1 too low 16 Tapfiliate 400+ · 4.2★ (5) wp.org #17 ↓2 1 too low 17 WPC Shoppable Images for WooCommerce 300+ · 5.0★ (2) wp.org #7 ↑2 10 too high 18 Taggbox: Social Media Feed Widget 1K+ · 5.0★ (4) wp.org #21 3 too low 19 Affiliatly 300+ · 5.0★ (1) wp.org #5 ↑1 14 too high 20 URL Coupons for WooCommerce 40+ · 0.0★ (0) wp.org #12 ↑8 8 too high 21 Block for Mailchimp – grow your email list with signup forms 2K+ · 3.7★ (3) wp.org #22 ↑2 1 too low 22 UseAdvert Affiliate Marketing & Sales — · 0.0★ (0) wp.org #18 ↑1 4 too high 23 Custom Feed for TikTok – Social Post Feed Plugin for TikTok 1K+ · 4.0★ (1) wp.org #20 ↑3 3 too high 24 Trackdesk for WooCommerce 100+ · 2.0★ (2) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.