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wp.org search vs our merit ranking: “input mask”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “input mask”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Input Masks for Elementor Forms shows at wp.org #3 but places #19 on merit, a gap of 16 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Mobile Menu – The Mobile-Friendly Responsive Menu places #12 on merit, 4.7★ from 256 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Input Mask For Elementor Form Fields 10K+ · 4.5★ (24) wp.org #1 2 Form Input Masks For Elementor Forms 10K+ · 4.1★ (18) wp.org #2 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #9 ↑1 6 too low 4 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #10 ↓1 6 too low 5 Masks Form Fields 9K+ · 5.0★ (23) wp.org #5 6 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #7 1 too low 7 Content Mask 1K+ · 5.0★ (9) wp.org #4 3 too high 8 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #8 9 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #19 10 too low 10 Conditional Fields for Elementor Form – Apply Conditional Logic 10K+ · 4.7★ (32) wp.org #11 1 too low 11 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #22 11 too low 12 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #24 ↓1 12 too low 13 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #15 ↓1 2 too low 14 WSB HUB3 1K+ · 5.0★ (20) wp.org #14 ↑1 15 Country Code For Elementor Form Telephone Field 10K+ · 5.0★ (8) wp.org #13 2 too high 16 Telephone field for Elementor Forms 4K+ · 5.0★ (6) wp.org #12 4 too high 17 Max Addons for Bricks Builder 1K+ · 4.9★ (9) wp.org #18 1 too low 18 Sense Forms 200+ · 4.9★ (10) wp.org #20 2 too low 19 Input Masks for Elementor Forms 600+ · 5.0★ (1) wp.org #3 16 too high 20 Input Masks for Contact Form 7 800+ · 0.0★ (0) wp.org #6 14 too high 21 HT Contact Form – Drag & Drop Form Builder for WordPress 10K+ · 4.2★ (5) wp.org #23 ↓1 2 too low 22 Brazilian Checkout Toolkit for WooCommerce 100+ · 5.0★ (2) wp.org #16 6 too high 23 SureDonation – Donation Forms, Fundraising Campaigns & Donor Management 4K+ · 5.0★ (1) wp.org #17 6 too high 24 Phone Validator for WPForms 20+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.