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wp.org search vs our merit ranking: “lazy load microsoft clarity”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lazy load microsoft clarity”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

L

Ranked above its merit

Lazy Load Clarity shows at wp.org #7 but places #13 on merit, a gap of 6 places. Its 200+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Complianz GDPR/CCPA Cookie Consent Banner places #5 on merit, 4.7★ from 1,668 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #1 2 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #2 3 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #3 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #5 wp.org ranks it 1 place below merit 5 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #14 ↓1 wp.org ranks it 9 places below merit 6 True Lazy Analytics 5K+ · 4.7★ (11) wp.org #4 wp.org ranks it 2 places above merit 7 AF Companion – AI SEO, GEO, Alt Text, Performance & Site Health 10K+ · 4.9★ (34) wp.org #9 ↓2 wp.org ranks it 2 places below merit 8 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #13 ↓2 wp.org ranks it 5 places below merit 9 My Agile Privacy® – CMP, Cookie Consent & Privacy Tools 7K+ · 5.0★ (19) wp.org #8 ↑1 wp.org ranks it 1 place above merit 10 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #6 wp.org ranks it 4 places above merit 11 SureCookie – GDPR Cookie Consent Banner, Cookie Scanner & Script Blocking 80K+ · 4.9★ (22) wp.org #11 12 Optimazz – Website Optimization and Speedup 20+ · 5.0★ (4) wp.org #12 13 L Lazy Load Clarity 200+ · 5.0★ (2) wp.org #7 ↑1 wp.org ranks it 6 places above merit 14 Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce 30+ · 5.0★ (2) wp.org #18 ↓2 wp.org ranks it 4 places below merit 15 PowerUp – Admin Tools (Login/Logout Redirects, Scripts & Comments Control) 100+ · 5.0★ (1) wp.org #10 wp.org ranks it 5 places above merit 16 EmiCache – Faster Elementor, Better PageSpeed 40+ · 0.0★ (0) wp.org #16 ↓2 17 Beky Cache Pilot 10+ · 0.0★ (0) wp.org #19 ↓2 wp.org ranks it 2 places below merit 18 SpeedyGo 100+ · 5.0★ (1) wp.org #15 ↓3 wp.org ranks it 3 places above merit 19 KaaTai Consent Manager 10+ · 0.0★ (0) wp.org #20 ↓2 wp.org ranks it 1 place below merit 20 Solitaire Games: Klondike, FreeCell, Spider and Mahjong — · 0.0★ (0) wp.org #21 wp.org ranks it 1 place below merit 21 ProRank SEO 10+ · 5.0★ (1) wp.org #17 ↓2 wp.org ranks it 4 places above merit 22 Consiva.ai — · 0.0★ (0) wp.org #22 23 S SiteVerdict – Site Health, Consent & Accessibility Checker — · 0.0★ (0) wp.org #23 24 Solutiontech Optimización Web — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.