wp.org search vs our merit ranking: “leads database”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “leads database”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Lead Form Builder & Contact Form shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 8K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8708)
wp.org #2 1 too low 2 
Lenix Leads Collector 10K+ · 4.4★ (25)
wp.org #1 1 too high 3 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250)
wp.org #4 ↑1 1 too low 4 
CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135)
wp.org #3 1 too high 5 
Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #8 ↓2 3 too low 6 
Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667)
wp.org #6 ↑5 7 
WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229)
wp.org #7 ↑3 8 
GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129)
wp.org #5 ↑3 3 too high 9 
Database for Contact Form 7, WPforms, Elementor forms 60K+ · 4.8★ (124)
wp.org #10 ↓1 1 too low 10 
Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152)
wp.org #9 ↓2 1 too high 11 
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408)
wp.org #11 ↓7 12 
Form Vibes – Save Contact Form 7 & Elementor Form Entries to Database 10K+ · 4.9★ (132)
wp.org #15 ↑1 3 too low 13 
WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124)
wp.org #13 ↑2 14 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #18 ↑1 4 too low 15 
Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202)
wp.org #19 ↑2 4 too low 16 
Redirection for Contact Form 7 200K+ · 4.7★ (275)
wp.org #23 7 too low 17 
Ultra Addons for Contact Form 7 60K+ · 4.8★ (108)
wp.org #21 ↑2 4 too low 18 
Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30)
wp.org #17 ↑1 1 too high 19 
MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31)
wp.org #22 3 too low 20 
FluentPlayer – Video Player With Forms & Lead Capture 2K+ · 4.7★ (14) thin reviews
wp.org #16 ↑1 4 too high 21 Lead Form Builder & Contact Form 8K+ · 4.3★ (6) thin reviews
wp.org #12 ↑1 9 too high 22 
Extensions For CF7 (Contact form 7 Database, Conditional Fields and Redirection) 5K+ · 4.9★ (8) thin reviews
wp.org #20 ↑2 2 too high 23 
Lead Forensics 4K+ · 4.0★ (4) thin reviews
wp.org #14 ↓2 9 too high 24 
Lead info with country for Contact Form 7 3K+ · 4.2★ (5) thin reviews
wp.org #24 Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.