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← Rankings

wp.org search vs our merit ranking: “live links”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “live links”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Check for Broken Links – Broken Link Checker & SEO Suite shows at wp.org #13 but places #21 on merit, a gap of 8 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security places #6 on merit, 4.7★ from 5042 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #1 2 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #3 1 too low 3 Broken Link Checker 500K+ · 3.8★ (605) wp.org #2 1 too high 4 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #5 1 too low 5 SearchWP Live Ajax Search 40K+ · 4.7★ (36) wp.org #4 1 too high 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #11 5 too low 7 Go Live Update Urls 90K+ · 4.5★ (59) wp.org #6 1 too high 8 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #8 9 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #14 5 too low 10 Live Composer – Free WordPress Website Builder 10K+ · 4.4★ (212) wp.org #12 2 too low 11 EXMAGE – WordPress Image Links 5K+ · 5.0★ (33) wp.org #9 2 too high 12 PiWeb Live sales notification for WooCommerce 40K+ · 4.1★ (29) wp.org #7 5 too high 13 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #17 4 too low 14 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #16 2 too low 15 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #10 5 too high 16 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #15 1 too high 17 Shipping Live Rates for USPS for WooCommerce 3K+ · 4.7★ (30) wp.org #22 5 too low 18 MyLiveChat – Free Live Chat & AI Chatbot 800+ · 4.4★ (27) wp.org #20 2 too low 19 Live Summary for Gravity Forms 1K+ · 5.0★ (18) wp.org #23 4 too low 20 Animated Live Wall Gallery 1K+ · 4.4★ (14) wp.org #21 1 too low 21 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #13 8 too high 22 Live Carts for WooCommerce: Track Active, Abandoned, and Converted Carts & Wishlists in Real Time! 900+ · 5.0★ (4) wp.org #24 2 too low 23 FrontEdit – Live Frontend Block Editor 2K+ · 5.0★ (2) wp.org #18 5 too high 24 Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator 6K+ · 4.3★ (3) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.