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wp.org search vs our merit ranking: “login logo changer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login logo changer”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Login Logo shows at wp.org #2 but places #9 on merit, a gap of 7 places. Its 700+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 My WordPress Login Logo 10K+ · 4.9★ (12) wp.org #1 2 MalCare WordPress Security Plugin – Malware Scanner, Cleaner, Security Firewall 100K+ · 4.4★ (561) wp.org #4 2 too low 3 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #3 4 picu – Online Photo Proofing Gallery 2K+ · 4.7★ (55) wp.org #5 1 too low 5 Fluent Booking – The Ultimate Appointments Scheduling, Events Booking, Events Calendar Solution 20K+ · 4.7★ (46) wp.org #6 1 too low 6 FluentCommunity – Ultra-Fast High-Performance Social Network, Community, LMS & Online Courses 8K+ · 4.8★ (96) wp.org #8 2 too low 7 Radio Station by netmix® – Manage and play your Show Schedule in WordPress! 1K+ · 4.6★ (30) wp.org #9 2 too low 8 Creator LMS – WordPress LMS Plugin for Coaches, Cohorts & Course Creators 100+ · 5.0★ (16) wp.org #13 5 too low 9 Custom Login Logo 700+ · 0.0★ (0) wp.org #2 7 too high 10 Deliverability – pass DKIM, SPF, DMARC & more 700+ · 4.2★ (15) wp.org #16 6 too low 11 Printcart Store – Web to Print Product Designer for WooCommerce 70+ · 4.1★ (12) wp.org #15 4 too low 12 PowerSuite Modular Admin Toolkit 10+ · 5.0★ (2) wp.org #11 1 too high 13 Mamotte! Login URL Changer — · 0.0★ (0) wp.org #7 6 too high 14 WP Logo Changer 100+ · 4.2★ (5) wp.org #18 4 too low 15 BaseCloud UTM Tracker 90+ · 5.0★ (2) wp.org #14 1 too high 16 Appza builder 10+ · 0.0★ (0) wp.org #10 6 too high 17 StoreHelper Kit – WooCommerce Bulk Edit, AI ALT Text & SEO Toolkit 10+ · 0.0★ (0) wp.org #12 5 too high 18 WP Login Logo Changer 10+ · 0.0★ (0) wp.org #17 1 too high 19 Q Quick Login Logo — · 0.0★ (0) wp.org #19 20 WP xLogo Changer 10+ · 0.0★ (0) wp.org #20 21 PBP Dashboard Changer 10+ · 0.0★ (0) wp.org #21

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.