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← Rankings

wp.org search vs our merit ranking: “login visibility”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login visibility”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Menu Visibility Control shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 700+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets places #11 on merit, 4.9★ from 1516 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #3 1 too low 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #4 1 too low 4 Dynamic Visibility for Elementor 50K+ · 4.6★ (89) wp.org #2 2 too high 5 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #6 1 too low 6 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #9 3 too low 7 Clean Login 5K+ · 4.7★ (144) wp.org #7 8 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #12 4 too low 9 User Menus – Nav Menu Visibility 80K+ · 5.0★ (1281) wp.org #16 7 too low 10 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #15 5 too low 11 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #21 10 too low 12 WP Last Login 10K+ · 3.8★ (26) wp.org #5 7 too high 13 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #17 4 too low 14 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #20 6 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #19 4 too low 16 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #24 8 too low 17 Simple Login Log 5K+ · 4.5★ (27) wp.org #11 6 too high 18 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #10 8 too high 19 Custom Login 10K+ · 3.6★ (97) wp.org #14 5 too high 20 Simple JWT Login – Allows you to use JWT on REST endpoints. 4K+ · 5.0★ (47) wp.org #22 2 too low 21 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #23 2 too low 22 Widget Visibility Control 200+ · 5.0★ (6) wp.org #13 9 too high 23 Menu Visibility Control 700+ · 5.0★ (3) wp.org #8 15 too high 24 Visibility Controls for Editor Blocks 900+ · 5.0★ (3) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.