wp.org search vs our merit ranking: “logo link”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “logo link”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WBD Logo Carousel For Gutenberg shows at wp.org #9 but places #19 on merit, a gap of 10 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Admin and Site Enhancements (ASE) places #9 on merit, 5.0★ from 423 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322)
wp.org #1 2 
Logo Slider – Logo Showcase, Logo Carousel, Logo Gallery and Client Logo Presentation 30K+ · 4.7★ (252)
wp.org #3 1 too low 3 
Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162)
wp.org #4 1 too low 4 
SMNTCS Custom Logo Link 2K+ · 5.0★ (12) thin reviews
wp.org #2 2 too high 5 
Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61)
wp.org #5 6 
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322)
wp.org #15 9 too low 7 
Logo Showcase Ultimate – Logo Carousel, Logo Slider & Logo Grid 2K+ · 4.7★ (27)
wp.org #8 1 too low 8 
My WordPress Login Logo 10K+ · 4.9★ (12) thin reviews
wp.org #7 1 too high 9 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423)
wp.org #23 14 too low 10 
Simple Link Directory – AI Powered 2K+ · 4.8★ (121)
wp.org #16 6 too low 11 
Logo Showcase – Responsive Logo Carousel, Logo Slider & Logo Grid 5K+ · 4.6★ (10) thin reviews
wp.org #6 5 too high 12 
Logo Slider and Showcase 7K+ · 3.9★ (17) thin reviews
wp.org #12 ↓1 13 
Custom Site Logo 1K+ · 4.7★ (9) thin reviews
wp.org #11 ↑1 2 too high 14 
Logos Reftagger 10K+ · 4.8★ (15) thin reviews
wp.org #18 ↓4 4 too low 15 
Logo Showcase – Logo Slider, Carousel & Sponsors Gallery 900+ · 4.2★ (10) thin reviews
wp.org #13 2 too high 16 
WEN Logo Slider 1K+ · 4.4★ (10) thin reviews
wp.org #14 ↓1 2 too high 17 
Awesome Logo Carousel Block 4K+ · 4.2★ (5) thin reviews
wp.org #10 7 too high 18 
Logo Showcase with Logo Carousel, Logo Slider & Logo Grid 200+ · 5.0★ (6) thin reviews
wp.org #17 1 too high 19 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) thin reviews
wp.org #9 10 too high 20 
Logo Showcase – Carousel, Slider, Grid & List for WordPress 400+ · 4.5★ (6) thin reviews
wp.org #20 ↓1 21 
Logo or Image Replace by mycore.global 300+ · 4.7★ (3) thin reviews
wp.org #24 ↓3 3 too low 22 
Simple Logo Carousel 100+ · 4.0★ (4) thin reviews
wp.org #22 ↑2 23 
Logo Slider – Infinite Carousel & Marquee Block 300+ · 5.0★ (2) thin reviews
wp.org #19 ↓1 4 too high 24 
Logo Carousel – showcase client logos professionally 800+ · 4.0★ (2) thin reviews
wp.org #21 ↓1 3 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.