Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “mailing group”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mailing group”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Quform Mailchimp shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 700+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder places #9 on merit, 4.8★ from 832 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #2 1 too low 2 Mailing Group Listserv 100+ · 4.0★ (25) wp.org #1 1 too high 3 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #3 ↑1 4 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #4 ↓1 5 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #6 1 too low 6 Events Made Easy 1K+ · 4.6★ (111) wp.org #5 1 too high 7 SSL Zen — SSL Certificate Installer & HTTPS Redirects 9K+ · 4.9★ (665) wp.org #16 9 too low 8 Mailmunch Forms for Mailchimp 10K+ · 4.6★ (372) wp.org #18 ↑1 10 too low 9 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #22 13 too low 10 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #19 ↓1 9 too low 11 Online Scheduling and Appointment Booking System – Bookly 60K+ · 4.4★ (586) wp.org #20 ↑1 9 too low 12 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #8 ↑1 4 too high 13 WP Mailster 300+ · 4.9★ (32) wp.org #10 3 too high 14 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #12 2 too high 15 Chained Quiz 1K+ · 4.9★ (38) wp.org #14 ↑1 1 too high 16 Newsletters 2K+ · 4.7★ (246) wp.org #21 ↓1 5 too low 17 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #17 18 Another Mailchimp Widget 4K+ · 4.6★ (9) wp.org #7 11 too high 19 WC – APG SMS Notifications 300+ · 4.8★ (23) wp.org #15 ↓1 4 too high 20 Event Calendar Newsletter 600+ · 4.8★ (16) wp.org #13 7 too high 21 Quform Mailchimp 700+ · 5.0★ (3) wp.org #9 ↓1 12 too high 22 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #11 11 too high 23 CleverReach® WP 4K+ · 3.0★ (8) wp.org #24 1 too low 24 SiteGround Email Marketing 2K+ · 2.0★ (4) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.