wp.org search vs our merit ranking: “menu builder”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “menu builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Xpro Theme Builder For Elementor – FREE shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) not PHP-currentheavy footprint
wp.org #1 2 
Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394)
wp.org #2 3 
Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (574)
wp.org #3 ↑3 4 
ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051)
wp.org #4 ↑1 5 
User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738)
wp.org #5 ↓1 6 
WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681)
wp.org #6 ↓3 7 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #8 1 too low 8 
Max Mega Menu 300K+ · 4.8★ (882)
wp.org #7 ↑2 1 too high 9 
Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212)
wp.org #9 ↓2 10 
Admin Menu Editor 300K+ · 4.6★ (312)
wp.org #10 11 
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) throws errorsnot PHP-current
wp.org #11 ↑2 12 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #14 ↑3 2 too low 13 
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699)
wp.org #20 ↑2 7 too low 14 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #15 ↓1 1 too low 15 
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) heavy footprint
wp.org #13 ↑6 2 too high 16 
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) not PHP-current
wp.org #16 ↑2 17 
Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612)
wp.org #19 ↓3 2 too low 18 
Page Builder by SiteOrigin 400K+ · 4.8★ (1005)
wp.org #23 5 too low 19 
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528)
wp.org #24 5 too low 20 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) thin reviews
wp.org #12 ↓1 8 too high 21 
Colibri Page Builder 80K+ · 4.4★ (80)
wp.org #21 ↓9 22 
Float menu – awesome floating side menu 30K+ · 4.4★ (41)
wp.org #18 ↑2 4 too high 23 
Depicter — Popup & Slider Builder 70K+ · 4.6★ (235) throws errorsnot PHP-current
wp.org #22 1 too high 24 
HT Menu – WordPress Mega Menu Builder for Elementor 3K+ · 2.8★ (9) thin reviews
wp.org #17 ↓2 7 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.