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wp.org search vs our merit ranking: “mobile monetization”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mobile monetization”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Monetag Official Plugin shows at wp.org #13 but places #20 on merit, a gap of 7 places. Its 5K+ installs carry it up the search order; its 2.5★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

HTML5 Video Player – embed fast, responsive videos with ease places #8 on merit, 4.6★ from 195 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #1 2 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #2 ↓1 3 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #4 ↑1 1 too low 4 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #5 ↑1 1 too low 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 2 too high 6 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #7 1 too low 7 Listdom: AI-powered Business Directory with Classifieds Ads Listings 1K+ · 4.9★ (60) wp.org #10 3 too low 8 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #14 ↑7 6 too low 9 FluentCommunity – Ultra-Fast High-Performance Social Network, Community, LMS & Online Courses 8K+ · 4.8★ (96) wp.org #12 ↑3 3 too low 10 WappPress – Convert Site to App Fast – WordPress to Mobile App Builder 1K+ · 3.6★ (39) wp.org #6 ↓2 4 too high 11 Contest Gallery – Upload & Vote Photos, Media, Sell with PayPal & Stripe 1K+ · 4.4★ (89) wp.org #11 12 Ezoic 10K+ · 3.3★ (53) wp.org #8 4 too high 13 Disqus Comment System 30K+ · 2.7★ (219) wp.org #9 ↑4 4 too high 14 CM Tooltip Glossary 7K+ · 4.3★ (157) wp.org #16 ↑2 2 too low 15 Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ · 4.8★ (90) wp.org #20 ↑2 5 too low 16 Publitio 400+ · 5.0★ (41) wp.org #17 ↓1 1 too low 17 Leaky Paywall 600+ · 4.2★ (35) wp.org #15 ↓1 2 too high 18 Zlick Paywall 100+ · 5.0★ (10) wp.org #18 ↓1 19 SmartVideo – Video Player and CDN 1K+ · 4.1★ (19) wp.org #24 ↓1 5 too low 20 Monetag Official Plugin 5K+ · 2.5★ (13) wp.org #13 ↓1 7 too high 21 Movie Engine – OTT Streaming Platform for Movies & TV Series 100+ · 5.0★ (4) wp.org #19 ↓10 2 too high 22 Instaread Audio Player — Text-to-Speech & Article-to-Audio 90+ · 4.3★ (6) wp.org #23 ↑1 1 too low 23 AdX Ad Inserter – Adsense and Ad Manager Ads 80+ · 5.0★ (3) wp.org #21 ↓1 2 too high 24 AdFusion – Ad Manager, Monetization & AdSense Tracking 10+ · 0.0★ (0) wp.org #22 ↓3 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.