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wp.org search vs our merit ranking: “module builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “module builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Timeline Module for Beaver Builder shows at wp.org #11 but places #19 on merit, a gap of 8 places. Its 2K+ installs carry it up the search order; its 4.6★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #8 on merit, 5.0★ from 1028 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #2 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #3 4 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #4 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #6 ↓1 1 too low 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #9 ↓1 3 too low 7 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #8 ↑1 1 too low 8 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #16 8 too low 9 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #5 ↑1 4 too high 10 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #14 ↑1 4 too low 11 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #7 4 too high 12 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #18 ↑6 6 too low 13 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 200K+ · 4.8★ (109) wp.org #15 ↓4 2 too low 14 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #20 6 too low 15 Flip Cards Module For Divi 3K+ · 4.9★ (32) wp.org #12 ↑1 3 too high 16 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #17 ↑1 1 too low 17 Breadcrumbs Divi Module 10K+ · 4.5★ (14) wp.org #10 7 too high 18 Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81) wp.org #22 ↓3 4 too low 19 Timeline Module for Beaver Builder 2K+ · 4.6★ (10) wp.org #11 ↑1 8 too high 20 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #23 3 too low 21 Timeline Module for Divi 3K+ · 4.8★ (9) wp.org #13 ↑1 8 too high 22 Overlay Image Divi Module 2K+ · 5.0★ (17) wp.org #19 ↓2 3 too high 23 Themify Builder 6K+ · 3.9★ (24) wp.org #21 2 too high 24 WPZOOM Addons for Beaver Builder 4K+ · 5.0★ (2) wp.org #24 ↓2

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.