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wp.org search vs our merit ranking: “msclkid”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “msclkid”, we agree with wp.org on the top plugin, and our order differs from theirs on 1 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AdvisorPPC – Ads Tracking for Google Ads, GA4, Tag Manager, Search Console & YouTube shows at wp.org #15 but places #19 on merit, a gap of 4 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #1 ↑2 2 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #2 ↓1 3 E Easy UTM tracking with contact form 7 2K+ · 4.5★ (8) wp.org #3 ↓1 4 Remove Social ID for WP 100+ · 4.3★ (6) wp.org #4 5 LeadSource – UTM Tracking & Lead Source Attribution for Forms 100+ · 5.0★ (2) wp.org #5 6 Rank Authority — AI SEO & GEO on Autopilot 50+ · 5.0★ (3) wp.org #8 2 too low 7 UTM Tracker for Gravity Forms 100+ · 5.0★ (1) wp.org #6 1 too high 8 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #7 1 too high 9 PGO Simple UTM Tracker 10+ · 0.0★ (0) wp.org #11 2 too low 10 Universal WP Lead Tracking 100+ · 5.0★ (1) wp.org #9 1 too high 11 Sequel 40+ · 0.0★ (0) wp.org #12 1 too low 12 ClickTrail – UTM, Click ID & Ad Tracking (with Consent) 10+ · 5.0★ (1) wp.org #10 2 too high 13 People Leads Integration 10+ · 0.0★ (0) wp.org #13 14 C ConversionQuality 20+ · 0.0★ (0) wp.org #14 15 SERVIT Analytics 10+ · 0.0★ (0) wp.org #16 1 too low 16 Plynto – Leads Dashboard, Database & UTM Tracking for Contact Form 7 — · 0.0★ (0) wp.org #17 1 too low 17 Ad Click Tracking for Gravity Forms — · 0.0★ (0) wp.org #18 1 too low 18 Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More 10+ · 0.0★ (0) wp.org #19 1 too low 19 AdvisorPPC – Ads Tracking for Google Ads, GA4, Tag Manager, Search Console & YouTube — · 5.0★ (1) wp.org #15 4 too high 20 Choice Universal Form Tracker for Google Tag Manager 20+ · 0.0★ (0) wp.org #20 21 DevLemon UTM Tracker — · 0.0★ (0) wp.org #21 ↓1 22 AG Data for PostHog — · 0.0★ (0) wp.org #22 ↓1 23 I IronMile Studio — · 0.0★ (0) wp.org #24 ↓1 1 too low 24 Cordex Forms — · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.