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wp.org search vs our merit ranking: “my services plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “my services plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Tax (formerly WooCommerce Shipping & Tax) shows at wp.org #4 but places #21 on merit, a gap of 17 places. Its 500K+ installs carry it up the search order; its 2.1★ average from 106 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups places #7 on merit, 4.8★ from 2470 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 My Calendar – Accessible Event Manager 20K+ · 4.7★ (159) wp.org #1 2 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #2 3 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #3 4 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #5 1 too low 5 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #6 1 too low 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #8 2 too low 7 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #13 6 too low 8 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #9 1 too low 9 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #12 3 too low 10 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #10 11 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #11 12 Post to Google My Business (Google Business Profile) 10K+ · 4.9★ (159) wp.org #14 2 too low 13 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #20 7 too low 14 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #19 5 too low 15 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199) wp.org #23 8 too low 16 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #21 5 too low 17 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #16 1 too high 18 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #22 4 too low 19 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #15 4 too high 20 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #17 3 too high 21 WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ · 2.1★ (106) wp.org #4 17 too high 22 Services Section Block – present your services in clean grids and columns 2K+ · 4.5★ (4) wp.org #7 15 too high 23 Plugin Compatibility Checker 9K+ · 4.2★ (12) wp.org #18 5 too high 24 AI Services 100+ · 5.0★ (2) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.