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wp.org search vs our merit ranking: “open hours master”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “open hours master”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TS Demo Importer shows at wp.org #13 but places #21 on merit, a gap of 8 places. Its 80+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPeMatico RSS Feed Fetcher places #11 on merit, 4.8★ from 514 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #1 ↑1 2 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #2 ↓1 3 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #3 ↑2 4 YayPricing – WooCommerce Dynamic Pricing & Discounts 3K+ · 5.0★ (72) wp.org #4 ↓1 5 HTML5 Audio Player – The Ultimate No-Code Podcast, MP3 & Audio Player 10K+ · 4.6★ (169) wp.org #5 ↑2 6 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #8 ↓2 2 too low 7 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #11 ↓2 4 too low 8 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #10 ↑3 2 too low 9 Password Protected 300K+ · 4.4★ (142) wp.org #9 ↓1 10 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #7 ↓3 3 too high 11 WPeMatico RSS Feed Fetcher 10K+ · 4.8★ (514) wp.org #16 5 too low 12 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) wp.org #6 ↑4 6 too high 13 Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ · 4.8★ (150) wp.org #18 ↑2 5 too low 14 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #17 ↓2 3 too low 15 MaxiBlocks Builder | 17,000+ Design Assets, Patterns, Icons & Starter Sites 600+ · 5.0★ (17) wp.org #12 ↓1 3 too high 16 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #22 ↓6 6 too low 17 DietPress 2K+ · 5.0★ (38) wp.org #23 ↓2 6 too low 18 BWD Elementor Addons 400+ · 5.0★ (25) wp.org #21 ↑2 3 too low 19 Atlant Security 800+ · 5.0★ (8) wp.org #15 4 too high 20 RMH Distance Master for WooCommerce 10+ · 0.0★ (0) wp.org #14 6 too high 21 TS Demo Importer 80+ · 5.0★ (1) wp.org #13 ↓1 8 too high 22 Picture Gallery – Frontend Uploads & Image Editor 400+ · 3.7★ (3) wp.org #24 2 too low 23 Weblix Analytics – Real-Time Stats & Visitor Counter 100+ · 5.0★ (1) wp.org #19 ↓2 4 too high 24 MatrixMap – Google Maps, OpenStreetMap, Store Locator & World Maps 200+ · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.