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wp.org search vs our merit ranking: “open in new tab”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “open in new tab”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Open Graphite shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 3K+ installs carry it up the search order; its 3.3★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #8 on merit, 4.8★ from 27,820 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #1 2 WooCommerce 7M+ · 4.5★ (4,835) wp.org #3 wp.org ranks it 1 place below merit 3 External Links in New Window / New Tab 30K+ · 4.5★ (77) wp.org #2 wp.org ranks it 1 place above merit 4 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #5 wp.org ranks it 1 place below merit 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #9 wp.org ranks it 4 places below merit 6 External Product New Tab for WooCommerce 3K+ · 4.8★ (35) wp.org #4 wp.org ranks it 2 places above merit 7 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #6 wp.org ranks it 1 place above merit 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #13 wp.org ranks it 5 places below merit 9 External Links – nofollow, noopener & new window 80K+ · 4.3★ (247) wp.org #10 wp.org ranks it 1 place below merit 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #15 ↓1 wp.org ranks it 5 places below merit 11 We’re Open! 5K+ · 5.0★ (45) wp.org #8 ↓1 wp.org ranks it 3 places above merit 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #17 ↓2 wp.org ranks it 5 places below merit 13 Simple Side Tab 10K+ · 4.8★ (22) wp.org #7 ↑1 wp.org ranks it 6 places above merit 14 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1,872) wp.org #16 ↑1 wp.org ranks it 2 places below merit 15 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #19 ↓7 wp.org ranks it 4 places below merit 16 Make Column Clickable for Elementor 100K+ · 4.9★ (53) wp.org #18 wp.org ranks it 2 places below merit 17 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (52) wp.org #20 ↓1 wp.org ranks it 3 places below merit 18 Accessibility New Window Warnings 1K+ · 4.8★ (17) wp.org #14 ↑2 wp.org ranks it 4 places above merit 19 Image Gallery 3K+ · 4.4★ (32) wp.org #21 wp.org ranks it 2 places below merit 20 Album Gallery for Photo & Video 4K+ · 4.8★ (26) wp.org #23 ↓1 wp.org ranks it 3 places below merit 21 New Order Notification for WooCommerce 1K+ · 4.4★ (14) wp.org #24 ↓4 wp.org ranks it 3 places below merit 22 Open Graphite 3K+ · 3.3★ (8) wp.org #11 wp.org ranks it 11 places above merit 23 WP Open Comment Links in New Window 100+ · 4.3★ (4) wp.org #12 ↑1 wp.org ranks it 11 places above merit 24 Open Search Document 200+ · 5.0★ (4) wp.org #22 ↑1 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.