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wp.org search vs our merit ranking: “open states”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “open states”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Open Accessibility shows at wp.org #4 but places #19 on merit, a gap of 15 places. Its 50+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Max Mega Menu places #10 on merit, 4.8★ from 882 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Country State City Dropdown CF7 5K+ · 4.9★ (30) wp.org #1 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #2 ↑2 3 WP Store Locator 40K+ · 4.8★ (312) wp.org #5 2 too low 4 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (52) wp.org #3 ↓1 1 too high 5 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #6 ↑2 1 too low 6 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #7 1 too low 7 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1245) wp.org #12 ↓1 5 too low 8 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #14 ↑6 6 too low 9 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #17 ↑1 8 too low 10 Max Mega Menu 300K+ · 4.8★ (882) wp.org #19 9 too low 11 IP Location Block 10K+ · 4.5★ (35) wp.org #10 ↑2 1 too high 12 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #20 ↑2 8 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 2 too low 14 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #8 ↑2 6 too high 15 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #16 1 too low 16 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #18 ↑5 2 too low 17 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #21 4 too low 18 MapGeo – Interactive Geo Maps 30K+ · 4.4★ (65) wp.org #22 ↑2 4 too low 19 Open Accessibility 50+ · 5.0★ (2) wp.org #4 ↓1 15 too high 20 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (178) wp.org #23 3 too low 21 Ultimate Floating Widgets – Make popup sidebars 3K+ · 4.9★ (14) wp.org #24 3 too low 22 Branded Social Images – Open Graph Images with logo and extra text layer 800+ · 5.0★ (3) wp.org #13 ↑2 9 too high 23 Block Metrics – Animated State Counter 50+ · 5.0★ (2) wp.org #11 ↑2 12 too high 24 O Open Graph for WooCommerce 20+ · 5.0★ (1) wp.org #9 15 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.