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wp.org search vs our merit ranking: “organization partners”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “organization partners”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WBD Logo Carousel For Gutenberg shows at wp.org #3 but places #14 on merit, a gap of 11 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Digital Downloads – eCommerce Payments and Subscriptions made easy places #9 on merit, 4.7★ from 592 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #1 2 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #2 3 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #5 2 too low 4 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #6 2 too low 5 Team – Team Members Showcase Plugin 10K+ · 4.5★ (67) wp.org #4 1 too high 6 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #10 4 too low 7 Ads.txt & App-ads.txt Manager for WordPress 2K+ · 4.8★ (48) wp.org #7 8 Password Protected 300K+ · 4.4★ (142) wp.org #9 1 too low 9 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #21 ↓3 12 too low 10 Easy Accordion – AI-Powered FAQ & Accordion Blocks, Product FAQ 70K+ · 4.9★ (358) wp.org #22 12 too low 11 Accessibility by AllAccessible 2K+ · 5.0★ (15) wp.org #8 3 too high 12 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #24 12 too low 13 Team Members Showcase 4K+ · 4.9★ (21) wp.org #12 1 too high 14 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) wp.org #3 11 too high 15 Siren Affiliates – Affiliate & Partner Program Manager for WooCommerce 10+ · 5.0★ (8) wp.org #13 2 too high 16 Divi Carousel Lite – Responsive Carousel & Slider Modules for Divi Builder 6K+ · 4.0★ (21) wp.org #16 ↓2 17 Form data to kintone 1K+ · 4.9★ (15) wp.org #19 ↑1 2 too low 18 HIPAA Compliant Forms with Drag’n’Drop HIPAA Form Builder. Sign HIPAA documents 400+ · 5.0★ (7) wp.org #23 5 too low 19 Jock On Air Now (JOAN) 400+ · 3.8★ (9) wp.org #17 2 too high 20 Freight Integration for Woocommerce to Profrakt and Logistra by WildRobot 200+ · 5.0★ (5) wp.org #20 ↑1 21 PressPrimer Certificate – Certificate Designer & Course Certification for Your LMS 300+ · 5.0★ (2) wp.org #15 6 too high 22 Cookie Information – Cookie Banner with Consent Mode v2 2K+ · 3.0★ (4) wp.org #11 11 too high 23 Logo Slider – Infinite Carousel & Marquee Block 300+ · 5.0★ (2) wp.org #18 ↑1 5 too high 24 Xelion Webchat 90+ · 5.0★ (1) wp.org #14 ↑2 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.