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wp.org search vs our merit ranking: “over query limit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “over query limit”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce PayPal Payments shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 800K+ installs carry it up the search order; its 2.9★ average from 586 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #10 on merit, 4.9★ from 8870 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Query Loop 6K+ · 4.6★ (30) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #3 1 too low 3 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 2 too low 4 Limit Attempts by BestWebSoft – WordPress Anti-Bot and Security Plugin for Login and Forms 4K+ · 4.6★ (37) wp.org #2 2 too high 5 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #4 1 too high 6 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #6 7 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #7 8 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #9 1 too low 9 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #10 1 too low 10 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #16 6 too low 11 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #12 1 too low 12 Post Types Order 600K+ · 4.5★ (296) wp.org #11 1 too high 13 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #20 7 too low 14 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #21 7 too low 15 Redirection 2M+ · 4.4★ (704) wp.org #13 2 too high 16 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #18 2 too low 17 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #22 5 too low 18 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #8 10 too high 19 Loggedin – Session Manager: Limit Concurrent Logins & Auto Logout 8K+ · 4.9★ (112) wp.org #15 4 too high 20 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #19 1 too high 21 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #23 2 too low 22 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #17 5 too high 23 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #24 1 too low 24 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 5.0★ (1) wp.org #14 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.