Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “own commission”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “own commission”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Themify Portfolio Post shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels places #11 on merit, 4.6★ from 838 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #1 2 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #2 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #4 1 too low 4 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #3 1 too high 5 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #6 ↑2 1 too low 6 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #8 ↑1 2 too low 7 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #9 ↓2 2 too low 8 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #7 ↓1 1 too high 9 WC Vendors – WooCommerce Multivendor, WooCommerce Marketplace, Product Vendors 3K+ · 4.5★ (188) wp.org #12 ↑1 3 too low 10 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #16 6 too low 11 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #19 ↓7 8 too low 12 HivePress – Business Directory, Listings & Classified Ads Plugin 10K+ · 4.9★ (222) wp.org #17 ↑6 5 too low 13 WCFM Marketplace – Multivendor Marketplace for WooCommerce 10K+ · 4.6★ (449) wp.org #20 7 too low 14 Affiliates for WooCommerce – Affiliate Program, Referral Tracking & Commission Payouts 300+ · 5.0★ (8) wp.org #5 9 too high 15 Affiliates Manager 8K+ · 4.1★ (61) wp.org #11 4 too high 16 Sunshine Photo Cart – Client Photo Gallery & Photo Proofing for Photographers 1K+ · 4.7★ (138) wp.org #18 ↓2 2 too low 17 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #13 4 too high 18 YITH WooCommerce Affiliates 6K+ · 4.2★ (19) wp.org #14 4 too high 19 Gravity Forms Zero Spam 100K+ · 4.3★ (24) wp.org #21 ↓3 2 too low 20 WCFM Membership – WooCommerce Memberships for Multivendor Marketplace 10K+ · 4.0★ (25) wp.org #24 4 too low 21 Affiliates WooCommerce Light 1K+ · 5.0★ (6) wp.org #22 ↓5 1 too low 22 Themify Portfolio Post 30K+ · 5.0★ (1) wp.org #10 12 too high 23 Affiliatly 300+ · 5.0★ (1) wp.org #15 8 too high 24 A AffiliateWP – Allow Own Referrals 500+ · 0.0★ (0) wp.org #23 ↓4 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.