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wp.org search vs our merit ranking: “page break”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “page break”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BlockStrap Page Builder – Bootstrap Blocks shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 2K+ installs carry it up the search order; its 4.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Asset CleanUp: Page Speed Booster places #12 on merit, 4.9★ from 1564 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #1 ↑1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #2 ↓1 3 PPWP – Password Protect Pages 30K+ · 4.7★ (271) wp.org #3 4 P Page Links To 100K+ · 4.9★ (157) wp.org #4 5 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #5 6 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #6 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #10 ↑1 3 too low 8 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #7 1 too high 9 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #11 ↓1 2 too low 10 Brizy – Page Builder 60K+ · 4.7★ (972) wp.org #15 ↓1 5 too low 11 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #18 ↓1 7 too low 12 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #22 ↓1 10 too low 13 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #19 ↓1 6 too low 14 Page View Count 10K+ · 4.0★ (55) wp.org #8 6 too high 15 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #21 ↓1 6 too low 16 Mongoose Page Plugin 10K+ · 4.6★ (64) wp.org #13 ↓1 3 too high 17 NextMove Lite – Thank You Page for WooCommerce 10K+ · 4.7★ (150) wp.org #20 ↓1 3 too low 18 I Insert Pages 30K+ · 4.8★ (71) wp.org #17 ↓1 1 too high 19 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #16 ↓1 3 too high 20 Admin Page Spider 1K+ · 4.8★ (22) wp.org #23 ↓1 3 too low 21 Radio Player Page 300+ · 5.0★ (4) wp.org #12 9 too high 22 BlockStrap Page Builder – Bootstrap Blocks 2K+ · 4.5★ (4) wp.org #9 13 too high 23 Bulk Page Duplicator 500+ · 5.0★ (2) wp.org #14 ↓1 9 too high 24 Pantheon Advanced Page Cache 10K+ · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.