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← Rankings

wp.org search vs our merit ranking: “popular 10 posts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popular 10 posts”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Magical Posts Display – Elementor Advanced Posts widgets shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 3K+ installs carry it up the search order; its 4.4★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WebberZone Top 10 — Popular Posts 10K+ · 4.6★ (102) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #3 4 Contextual Related Posts 50K+ · 4.8★ (201) wp.org #4 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #7 ↓1 2 too low 6 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #6 ↑4 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #5 2 too high 8 Polylang 900K+ · 4.7★ (3004) wp.org #9 ↓1 1 too low 9 Post Views Counter 100K+ · 4.9★ (1238) wp.org #11 ↑5 2 too low 10 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (202) wp.org #8 ↓1 2 too high 11 WooCommerce 7M+ · 4.5★ (4833) wp.org #10 ↓1 1 too high 12 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #14 ↓2 2 too low 13 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #15 ↓2 2 too low 14 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #16 ↑3 2 too low 15 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #18 ↓1 3 too low 16 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #19 ↑4 3 too low 17 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #20 3 too low 18 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #24 ↓6 6 too low 19 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #23 4 too low 20 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #22 2 too low 21 Redirection 2M+ · 4.4★ (704) wp.org #21 22 Posts Table with Search & Sort 3K+ · 4.6★ (19) wp.org #12 ↑3 10 too high 23 Same Category Posts 3K+ · 4.7★ (13) wp.org #17 ↓3 6 too high 24 Magical Posts Display – Elementor Advanced Posts widgets 3K+ · 4.4★ (10) wp.org #13 ↓2 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.