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wp.org search vs our merit ranking: “post label center”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post label center”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ultimate Post List shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 2K+ installs carry it up the search order; its 4.6★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce places #7 on merit, 4.7★ from 1072 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #1 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #3 ↑2 1 too low 3 Advanced Product Labels for WooCommerce 10K+ · 4.8★ (252) wp.org #5 ↓1 2 too low 4 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #4 ↓1 5 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #6 1 too low 6 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #12 6 too low 7 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #14 ↓2 7 too low 8 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #13 ↓2 5 too low 9 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #8 ↑1 1 too high 10 Post Label Center (PLC) Manager for WooCommerce 20+ · 5.0★ (4) wp.org #2 8 too high 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #10 ↑6 1 too high 12 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #15 3 too low 13 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #16 ↓8 3 too low 14 Related Posts Thumbnails 20K+ · 4.9★ (234) wp.org #18 ↓4 4 too low 15 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (257) wp.org #21 6 too low 16 WP Ultimate Post Grid 4K+ · 4.4★ (32) wp.org #9 ↑1 7 too high 17 Ultimate Post List 2K+ · 4.6★ (13) wp.org #7 10 too high 18 Timeline Widget For Elementor (Elementor Timeline, Vertical & Horizontal Timeline) 70K+ · 4.8★ (248) wp.org #24 ↓1 6 too low 19 Happy FAQs – FAQ, Product FAQ & Help Center 1K+ · 4.8★ (23) wp.org #11 8 too high 20 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1014) wp.org #19 ↓2 1 too high 21 DHL Shipping Germany for WooCommerce 4K+ · 4.0★ (47) wp.org #17 ↓4 4 too high 22 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #22 ↓1 23 PDF & Print by BestWebSoft – WordPress Posts and Pages PDF Generator Plugin 9K+ · 3.9★ (102) wp.org #23 ↓3 24 Magazine Blocks – Blog Designer, Magazine & Newspaper Website Builder, Page Builder with Posts Blocks, Post Grid 6K+ · 4.9★ (11) wp.org #20 ↓2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.