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wp.org search vs our merit ranking: “preferred news source”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “preferred news source”, we and wp.org disagree on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Top News — Build a Complete News Portal in WordPress shows at wp.org #3 but places #13 on merit, a gap of 10 places. Its 800+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons places #8 on merit, 5.0★ from 775 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #2 1 too low 2 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #4 2 too low 3 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #5 ↓2 2 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #6 ↓1 2 too low 5 Add as Preferred Source on Google 900+ · 5.0★ (5) wp.org #1 4 too high 6 EmbedPress 100K+ · 4.8★ (307) wp.org #7 ↑1 1 too low 7 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #8 ↓2 1 too low 8 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #12 ↓2 4 too low 9 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #11 ↓2 2 too low 10 File Manager Pro – Filester 100K+ · 4.9★ (155) wp.org #9 ↑5 1 too high 11 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #13 2 too low 12 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #10 2 too high 13 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #3 10 too high 14 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #14 ↓7 15 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #16 ↓1 1 too low 16 Dark Mode – Improve Accessibility with AI Powered Dark Theme 20K+ · 4.5★ (391) wp.org #17 ↓5 1 too low 17 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #19 ↓1 2 too low 18 reSmush.it : The original free image compressor and optimizer plugin 100K+ · 4.3★ (166) wp.org #18 ↓2 19 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #23 ↓6 4 too low 20 OGEEAT 200+ · 5.0★ (7) wp.org #22 ↓11 2 too low 21 AI Summarize Buttons & Google Preferred Source 10+ · 5.0★ (4) wp.org #15 ↓2 6 too high 22 External files in Media Library 500+ · 5.0★ (4) wp.org #21 1 too high 23 SourceCue Button for Google Preferred Sources 20+ · 0.0★ (0) wp.org #20 ↑4 3 too high 24 CraftPost Preferred Sources 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.