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← Rankings

wp.org search vs our merit ranking: “private messages”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “private messages”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Private Store for WooCommerce B2B & Wholesale by B2BKing shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 600+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons places #10 on merit, 5.0★ from 775 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #1 2 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #3 1 too low 3 P Private groups 1K+ · 4.9★ (49) wp.org #4 1 too low 4 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #5 1 too low 5 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #14 ↑3 9 too low 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #17 ↓1 11 too low 7 Front End PM 4K+ · 4.8★ (220) wp.org #12 5 too low 8 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #19 11 too low 9 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #15 ↓2 6 too low 10 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #23 ↓1 13 too low 11 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #21 10 too low 12 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #20 ↓2 8 too low 13 Private Google Calendars 1K+ · 4.8★ (23) wp.org #10 3 too high 14 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #24 ↓3 10 too low 15 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #16 ↓2 1 too low 16 Password Protected 300K+ · 4.4★ (142) wp.org #18 2 too low 17 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #9 ↑2 8 too high 18 HivePress Messages 7K+ · 3.7★ (3) wp.org #2 16 too high 19 Wise Chat 4K+ · 4.4★ (105) wp.org #22 ↓2 3 too low 20 Build Private Store For WooCommerce 200+ · 5.0★ (7) wp.org #8 ↑1 12 too high 21 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #13 ↑2 8 too high 22 B BP Messages Tool 100+ · 5.0★ (6) wp.org #11 ↓3 11 too high 23 Customize Private & Protected: Password Form & Prefix 400+ · 4.7★ (3) wp.org #7 16 too high 24 Private Store for WooCommerce B2B & Wholesale by B2BKing 600+ · 0.0★ (0) wp.org #6 18 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.