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wp.org search vs our merit ranking: “quality list”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “quality list”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

List MixCloud shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #5 on merit, 4.8★ from 8709 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 3 too low 2 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 ↑1 3 too low 3 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #6 ↓1 3 too low 4 Icon List Block – Add Icon-Based Lists with Custom Styles 4K+ · 3.7★ (6) wp.org #1 3 too high 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #11 ↑2 6 too low 6 Plugins List 700+ · 5.0★ (12) wp.org #3 3 too high 7 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #10 3 too low 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #13 ↓2 5 too low 9 Location Weather – WordPress Weather Forecast, Air Quality & Weather Widget 10K+ · 4.5★ (103) wp.org #7 2 too high 10 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #12 2 too low 11 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #14 ↑2 3 too low 12 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #9 3 too high 13 Image Quality Control | Still BE 400+ · 5.0★ (4) wp.org #2 11 too high 14 EWWW Image Optimizer 1M+ · 4.8★ (1843) wp.org #16 ↓1 2 too low 15 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1107) wp.org #22 ↑1 7 too low 16 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #21 ↓1 5 too low 17 Cryptocurrency Widgets – Price Ticker & Coins List 6K+ · 4.8★ (191) wp.org #17 18 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #18 ↑1 19 Imsanity 200K+ · 4.9★ (291) wp.org #24 ↓2 5 too low 20 PiWeb Export Customers Users & Guest customer to CSV for WooCommerce 1K+ · 4.7★ (30) wp.org #19 ↓1 1 too high 21 List MixCloud 300+ · 4.0★ (4) wp.org #8 13 too high 22 Item Lists for Elementor 1K+ · 4.2★ (5) wp.org #15 ↓1 7 too high 23 Draft List 50+ · 4.6★ (5) wp.org #20 ↑1 3 too high 24 Sa11y, the accessibility quality assurance assistant | Accessibility Checker 300+ · 5.0★ (1) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.