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wp.org search vs our merit ranking: “rating input”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rating input”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Star Rating Field For Contact Form 7 shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 800+ installs carry it up the search order; its 2.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #4 on merit, 4.8★ from 14388 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #5 ↑3 3 too low 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #6 ↓1 3 too low 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #10 6 too low 5 Product Input Fields for WooCommerce 4K+ · 4.0★ (17) wp.org #2 3 too high 6 GD Rating System 1K+ · 4.3★ (24) wp.org #3 3 too high 7 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #9 ↑3 2 too low 8 Input Mask For Elementor Form Fields 10K+ · 4.5★ (24) wp.org #4 4 too high 9 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #15 ↓1 6 too low 10 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #11 ↓2 1 too low 11 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #14 ↑1 3 too low 12 Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325) wp.org #17 ↑4 5 too low 13 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #23 10 too low 14 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #20 ↑4 6 too low 15 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #21 ↓3 6 too low 16 Form Input Masks For Elementor Forms 10K+ · 4.1★ (18) wp.org #7 ↓1 9 too high 17 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #24 7 too low 18 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #18 ↑4 19 Custom Order Numbers for WooCommerce 20K+ · 4.2★ (25) wp.org #22 ↓3 3 too low 20 Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ · 4.5★ (11) wp.org #19 1 too high 21 E EWZ-Rating 50+ · 5.0★ (5) wp.org #13 ↑3 8 too high 22 WP Ultimate Review 60K+ · 3.4★ (17) wp.org #16 ↓3 6 too high 23 Star Rating Field For Contact Form 7 800+ · 2.3★ (3) wp.org #8 ↓1 15 too high 24 Star Rating Field For Gravity Forms 100+ · 4.0★ (2) wp.org #12 ↓1 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.