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wp.org search vs our merit ranking: “recaptcha alternative”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “recaptcha alternative”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Spam Filter – Privacy-Friendly CAPTCHA Alternative with Turnstile for Contact Form 7, WPForms, BuddyPress, Elementor shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3221 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #1 ↑1 2 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #2 ↓1 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #4 1 too low 4 reCAPTCHA for WooCommerce 40K+ · 4.6★ (76) wp.org #3 1 too high 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #11 ↑3 6 too low 6 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #10 ↑6 4 too low 7 LukasApps CAPTCHA tools for Contact Form 7 100K+ · 4.1★ (48) wp.org #5 2 too high 8 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #9 ↑1 1 too low 9 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #13 ↓2 4 too low 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #19 9 too low 11 WooCommerce PayPal Payments 800K+ · 2.9★ (584) wp.org #6 5 too high 12 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #20 ↑1 8 too low 13 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #14 ↑3 1 too low 14 Password Protected 300K+ · 4.4★ (142) wp.org #16 ↑2 2 too low 15 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (85) wp.org #18 ↑2 3 too low 16 Contact Form Clean and Simple 7K+ · 4.7★ (195) wp.org #24 8 too low 17 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #21 ↓9 4 too low 18 All In One Login 60K+ · 3.6★ (35) wp.org #15 ↓7 3 too high 19 Easy Spam Filter – Privacy-Friendly CAPTCHA Alternative with Turnstile for Contact Form 7, WPForms, BuddyPress, Elementor 1K+ · 4.0★ (7) wp.org #7 12 too high 20 Hizzle CAPTCHA – Protect your forms from spam 500+ · 5.0★ (2) wp.org #8 ↑1 12 too high 21 Captchinoo, admin login page protection with Google recaptcha 300+ · 5.0★ (3) wp.org #12 ↑1 9 too high 22 Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress 4K+ · 4.5★ (6) wp.org #17 ↓2 5 too high 23 SurveyX Builder – Survey, Poll, Quiz & Feedback Form 2K+ · 5.0★ (3) wp.org #22 ↑1 1 too high 24 WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress 10K+ · 5.0★ (2) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.