Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “recipe generator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “recipe generator”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Recipe Maker 50K+ · 5.0★ (357) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 1 too low 3 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #2 1 too high 4 WP Delicious – Recipe Plugin for Food Bloggers (formerly Delicious Recipes) 4K+ · 4.9★ (72) wp.org #4 5 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #5 6 Uncanny Automator – Claude & ChatGPT MCP Server with MCP for AI Automation 40K+ · 4.9★ (157) wp.org #6 ↑4 7 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #8 ↓2 1 too low 8 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #10 ↓1 2 too low 9 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #11 2 too low 10 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #15 5 too low 11 AI Product Tools – Bulk Product Description Generator & MCP Server for WooCommerce 500+ · 4.8★ (16) wp.org #9 ↓1 2 too high 12 SchemaEngine AI – AI Schema Markup, Reviews & Rich Snippets for SEO 10K+ · 4.8★ (25) wp.org #14 ↓1 2 too low 13 Blog Designer Pack – Blog, Post Grid, Post Slider, Post Carousel, Category Post, News 30K+ · 4.7★ (79) wp.org #22 ↓4 9 too low 14 Schema Package – Structured Data & Rich Snippets Tool for SEO 200+ · 4.8★ (20) wp.org #24 ↓4 10 too low 15 WP Document Revisions 2K+ · 3.7★ (23) wp.org #23 ↓1 8 too low 16 Mortar for Bricks Builder 300+ · 5.0★ (3) wp.org #12 ↓5 4 too high 17 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #20 3 too low 18 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #17 ↓2 1 too high 19 Five-Star Ratings Shortcode 500+ · 4.2★ (5) wp.org #18 ↓2 1 too high 20 AI Featured Image 100+ · 5.0★ (2) wp.org #13 ↑1 7 too high 21 Auto Tag Creator – Automatic Tags for Posts and WooCommerce Products 1K+ · 4.5★ (4) wp.org #16 ↓4 5 too high 22 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #7 ↓2 15 too high 23 Prime SEO – AI SEO, LLMs.txt Generator, AI Bots Manager & AI Crawler Stats 100+ · 5.0★ (2) wp.org #19 ↓2 4 too high 24 GRO 300+ · 5.0★ (2) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.