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wp.org search vs our merit ranking: “recipe website”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “recipe website”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Scrumptious – Recipe Cards shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PowerPack Addons for Elementor: Widgets, Form Styler and Templates places #12 on merit, 4.8★ from 361 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Recipe Maker 50K+ · 5.0★ (357) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 1 too low 3 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #2 1 too high 4 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #6 2 too low 5 WP Delicious – Recipe Plugin for Food Bloggers (formerly Delicious Recipes) 4K+ · 4.9★ (72) wp.org #4 1 too high 6 Recipe Cards For Your Food Blog from Zip Recipes 1K+ · 4.8★ (95) wp.org #7 1 too low 7 Cooked – Recipe Management 3K+ · 3.9★ (90) wp.org #5 2 too high 8 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #10 ↓1 2 too low 9 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #9 ↑1 10 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #14 ↑1 4 too low 11 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #15 ↓3 4 too low 12 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #23 11 too low 13 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #16 3 too low 14 Schema – All In One Schema Rich Snippets 30K+ · 4.0★ (162) wp.org #19 ↓1 5 too low 15 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #20 ↑1 5 too low 16 Card Elements for Elementor 3K+ · 5.0★ (10) wp.org #13 3 too high 17 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #11 ↑11 6 too high 18 Screen Stay Awake 70+ · 5.0★ (6) wp.org #17 ↑2 1 too high 19 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #21 ↑3 2 too low 20 Disable Application Passwords 3K+ · 5.0★ (9) wp.org #24 4 too low 21 Spillt Recipe Plugin 200+ · 5.0★ (3) wp.org #12 ↓1 9 too high 22 Scrumptious – Recipe Cards 500+ · 5.0★ (1) wp.org #8 14 too high 23 Delisho – Recipe Widgets and Blocks 1K+ · 0.0★ (0) wp.org #18 ↓1 5 too high 24 PressGo AI — Landing Page & Website Builder for Elementor 100+ · 5.0★ (1) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.