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wp.org search vs our merit ranking: “remove additional information”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “remove additional information”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce PayPal Payments shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 800K+ installs carry it up the search order; its 2.9★ average from 583 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) places #11 on merit, 4.8★ from 3236 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #1 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #3 1 too low 3 Additional Variation Images Gallery for WooCommerce 30K+ · 4.6★ (162) wp.org #2 1 too high 4 The Events Calendar 600K+ · 4.2★ (2461) wp.org #4 5 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #5 6 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1106) wp.org #7 1 too low 7 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #8 1 too low 8 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #12 4 too low 9 User Role Editor 700K+ · 4.5★ (288) wp.org #9 10 SVG Support 1M+ · 4.8★ (356) wp.org #11 1 too low 11 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #17 6 too low 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #16 4 too low 13 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #14 1 too low 14 Duplicate Post 300K+ · 4.9★ (1623) wp.org #22 8 too low 15 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #20 5 too low 16 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #18 2 too low 17 Media Library Assistant 70K+ · 4.8★ (202) wp.org #21 4 too low 18 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #13 5 too high 19 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #19 20 WooCommerce PayPal Payments 800K+ · 2.9★ (583) wp.org #6 14 too high 21 Stop User Enumeration 60K+ · 4.9★ (132) wp.org #24 3 too low 22 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #23 1 too low 23 Additional Custom Product Tabs for WooCommerce 400+ · 5.0★ (5) wp.org #10 13 too high 24 Remove Cookies From Static Resources 100+ · 5.0★ (1) wp.org #15 9 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.