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wp.org search vs our merit ranking: “review widgets”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “review widgets”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Widgets for Amazon Reviews shows at wp.org #10 but places #17 on merit, a gap of 7 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 45 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #1 2 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #3 1 too low 3 WP Tripadvisor Review Widgets 20K+ · 4.1★ (116) wp.org #2 1 too high 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #5 ↓1 1 too low 5 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #6 ↓1 1 too low 6 Rich Showcase for Google Reviews 100K+ · 4.9★ (1624) wp.org #9 ↑1 3 too low 7 Widgets for Airbnb Reviews 6K+ · 4.6★ (60) wp.org #4 ↑3 3 too high 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #8 ↑1 9 Site Reviews 60K+ · 4.9★ (376) wp.org #11 ↓3 2 too low 10 Widgets for Booking.com Reviews 9K+ · 4.9★ (65) wp.org #7 ↓1 3 too high 11 Reviews Widgets for Google, TripAdvisor, Yelp & Recommendations 10K+ · 4.9★ (326) wp.org #12 ↓1 1 too low 12 WP Google Review Slider 30K+ · 4.9★ (373) wp.org #14 2 too low 13 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #15 2 too low 14 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #17 ↓1 3 too low 15 Widgets for Reviews & Recommendations 8K+ · 4.6★ (98) wp.org #13 2 too high 16 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #22 6 too low 17 Widgets for Amazon Reviews 2K+ · 4.0★ (45) wp.org #10 ↑2 7 too high 18 WP TripAdvisor Review Slider 8K+ · 4.8★ (135) wp.org #24 ↓2 6 too low 19 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #20 ↓1 1 too low 20 Reviews Widgets for Google & 45+ platforms by Repuso 1K+ · 4.8★ (25) wp.org #21 1 too low 21 GR Widget – Google Reviews Widget 900+ · 5.0★ (10) wp.org #23 2 too low 22 Widgets for Google Reviews and Ratings 3K+ · 4.2★ (10) wp.org #18 ↑6 4 too high 23 Widgets for Yelp Reviews 3K+ · 3.8★ (10) wp.org #16 ↑1 7 too high 24 Widgets for Thumbtack Reviews 900+ · 5.0★ (3) wp.org #19 ↓1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.