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wp.org search vs our merit ranking: “rich site summary”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rich site summary”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Read More Without Refresh shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 20K+ installs carry it up the search order; its 4.2★ average from 55 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #2 wp.org ranks it 1 place below merit 2 Schema – All In One Schema Rich Snippets 30K+ · 4.0★ (162) wp.org #1 wp.org ranks it 1 place above merit 3 Widgets for Google Reviews 1M+ · 4.9★ (2,669) wp.org #3 4 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #5 ↓2 6 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 SchemaEngine AI – AI Schema Markup, Reviews & Rich Snippets for SEO 10K+ · 4.8★ (25) wp.org #4 wp.org ranks it 3 places above merit 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #11 wp.org ranks it 3 places below merit 9 WPSSO Core – Complete Schema Markup and Meta Tags 4K+ · 4.6★ (306) wp.org #9 ↑2 10 Broken Link Checker 500K+ · 3.8★ (605) wp.org #8 wp.org ranks it 2 places above merit 11 SupportCandy – Helpdesk, Support Ticket System & AI Chatbot 10K+ · 4.9★ (289) wp.org #12 ↑12 wp.org ranks it 1 place below merit 12 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #13 ↓1 wp.org ranks it 1 place below merit 13 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #10 ↓1 wp.org ranks it 3 places above merit 14 Photo Gallery by 10Web – Mobile-Friendly Image Gallery 100K+ · 4.5★ (1,581) wp.org #20 ↓1 wp.org ranks it 6 places below merit 15 OG — Better Share on Social Media 20K+ · 4.8★ (216) wp.org #16 wp.org ranks it 1 place below merit 16 WP Activity Log 300K+ · 4.7★ (490) wp.org #18 ↑2 wp.org ranks it 2 places below merit 17 wpForo Forum 20K+ · 4.7★ (390) wp.org #22 wp.org ranks it 5 places below merit 18 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #19 ↓6 wp.org ranks it 1 place below merit 19 WPeMatico RSS Feed Fetcher 10K+ · 4.8★ (514) wp.org #24 ↓1 wp.org ranks it 5 places below merit 20 Fluent Support – Helpdesk & Customer Support Ticket System 10K+ · 4.6★ (69) wp.org #14 ↑7 wp.org ranks it 6 places above merit 21 BEAR – Bulk Editor for WooCommerce Professional. AI assistant on board (MCP Server) 30K+ · 4.7★ (228) wp.org #23 wp.org ranks it 2 places below merit 22 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #17 ↑1 wp.org ranks it 5 places above merit 23 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #21 ↓4 wp.org ranks it 2 places above merit 24 Read More Without Refresh 20K+ · 4.2★ (55) wp.org #15 wp.org ranks it 9 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.