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wp.org search vs our merit ranking: “rockets”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rockets”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SEO Rocket Integration shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FooGallery Photo Gallery : Image, Video & Masonry Galleries places #12 on merit, 4.8★ from 995 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #1 2 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #2 3 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #3 4 Under Construction 600K+ · 4.8★ (1285) wp.org #6 ↓1 2 too low 5 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #7 2 too low 6 WP Chat App 100K+ · 4.9★ (222) wp.org #10 4 too low 7 Social Rocket – Social Sharing Plugin 1K+ · 5.0★ (12) wp.org #4 3 too high 8 Site Reviews 60K+ · 4.9★ (376) wp.org #15 ↓1 7 too low 9 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #9 ↓1 10 Slim Maintenance Mode 10K+ · 5.0★ (63) wp.org #11 ↓2 1 too low 11 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #14 ↓3 3 too low 12 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #20 ↓1 8 too low 13 WP Meteor Website Speed Optimization Addon 20K+ · 4.7★ (77) wp.org #13 14 OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ · 4.7★ (213) wp.org #16 2 too low 15 TI WooCommerce Wishlist 100K+ · 4.7★ (503) wp.org #22 7 too low 16 Unbloater 5K+ · 5.0★ (17) wp.org #12 4 too high 17 Bangladeshi Payment Gateways – Make Payment Using QR Code 4K+ · 5.0★ (92) wp.org #24 7 too low 18 Rocket Font – 한글 1K+ · 4.6★ (5) wp.org #5 13 too high 19 Split Test For Elementor 3K+ · 4.4★ (24) wp.org #18 ↓1 1 too high 20 پینوا | Pinova 1K+ · 4.4★ (14) wp.org #23 3 too low 21 Mediavine Control Panel 10K+ · 4.2★ (5) wp.org #19 ↓1 2 too high 22 SEO Rocket Integration 100+ · 0.0★ (0) wp.org #8 ↓2 14 too high 23 UddoktaPay 1K+ · 5.0★ (3) wp.org #21 2 too high 24 Cookie Rocket, Cookie Consent Banner and Script Blocker for GDPR, CCPA and LGPD 80+ · 5.0★ (1) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.