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wp.org search vs our merit ranking: “sale bar”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sale bar”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DMC Promo Banner – Sale Notifications & Announcement Bar shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #7 on merit, 4.9★ from 4,133 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #1 2 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #3 wp.org ranks it 1 place below merit 3 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1,199) wp.org #4 wp.org ranks it 1 place below merit 4 EU Cookies Bar for WordPress 9K+ · 4.8★ (26) wp.org #2 wp.org ranks it 2 places above merit 5 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #5 6 NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar 30K+ · 4.8★ (230) wp.org #7 ↑1 wp.org ranks it 1 place below merit 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #11 wp.org ranks it 4 places below merit 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #12 wp.org ranks it 4 places below merit 9 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #6 ↑1 wp.org ranks it 3 places above merit 10 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #14 ↑4 wp.org ranks it 4 places below merit 11 Product Labels For Woocommerce (Sale Badges) 10K+ · 4.7★ (55) wp.org #10 wp.org ranks it 1 place above merit 12 Freetop – Free Shipping Bar for WooCommerce 2K+ · 4.7★ (40) wp.org #9 wp.org ranks it 3 places above merit 13 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #21 wp.org ranks it 8 places below merit 14 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #19 ↑2 wp.org ranks it 5 places below merit 15 Free Shipping Label and Progress Bar for WooCommerce 5K+ · 5.0★ (43) wp.org #15 16 Easy Notification Bar 9K+ · 4.6★ (16) wp.org #8 ↓2 wp.org ranks it 8 places above merit 17 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #17 ↓3 18 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #20 ↓3 wp.org ranks it 2 places below merit 19 WCPOS – Point of Sale (POS) plugin for WooCommerce 5K+ · 3.7★ (84) wp.org #18 wp.org ranks it 1 place above merit 20 Countix Sales Countdown Timer 5K+ · 4.4★ (26) wp.org #16 wp.org ranks it 4 places above merit 21 Announcement Bar, Notification Bar & Banner – Bulletin 2K+ · 4.6★ (20) wp.org #22 wp.org ranks it 1 place below merit 22 Domain For Sale – Landing Page Per Domain, Domain Mapping, Offers & Listings 200+ · 5.0★ (6) wp.org #24 ↓5 wp.org ranks it 2 places below merit 23 DMC Promo Banner – Sale Notifications & Announcement Bar 100+ · 5.0★ (1) wp.org #13 wp.org ranks it 10 places above merit 24 YooBar – Notification Bar & Announcement Bar 100+ · 0.0★ (0) wp.org #23 ↓3 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.