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wp.org search vs our merit ranking: “secure message”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “secure message”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Secure Encrypted Form shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 50+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All-In-One Security (AIOS) – Security and Firewall places #11 on merit, 4.7★ from 1720 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5038) wp.org #4 2 too low 3 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #2 1 too high 4 Secure Passkeys 2K+ · 4.8★ (19) wp.org #3 1 too high 5 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #5 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #7 1 too low 7 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #11 4 too low 8 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #16 8 too low 9 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #12 3 too low 10 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #10 11 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #20 9 too low 12 Simple Ajax Chat – Add a Fast, Secure Chat Box 2K+ · 4.9★ (215) wp.org #18 6 too low 13 Filr – Secure document library 700+ · 4.6★ (18) wp.org #8 5 too high 14 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #6 8 too high 15 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1488) wp.org #24 9 too low 16 Secure Gateway for Authorize.net and WooCommerce by Pledged Plugins 10K+ · 4.9★ (34) wp.org #9 7 too high 17 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #19 2 too low 18 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #21 3 too low 19 WooCommerce PayPal Payments 800K+ · 2.9★ (583) wp.org #15 4 too high 20 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #23 3 too low 21 Secure Downloads 600+ · 4.1★ (10) wp.org #14 7 too high 22 VdoCipher: Secure Video Player and Hosting 2K+ · 4.2★ (14) wp.org #22 23 Secure Encrypted Form 50+ · 5.0★ (4) wp.org #13 10 too high 24 A little more secure 100+ · 5.0★ (1) wp.org #17 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.