wp.org search vs our merit ranking: “seo plugin”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “seo plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
SEO SIMPLE PACK shows at wp.org #13 but places #22 on merit, a gap of 9 places. Its 100K+ installs carry it up the search order; its 4.6★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups places #12 on merit, 4.8★ from 2470 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520)
wp.org #1 ↑1 2 
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821)
wp.org #2 ↑1 3 
SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267)
wp.org #4 1 too low 4 
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) not PHP-currentheavy footprint
wp.org #3 ↓2 1 too high 5 
Widgets for Google Reviews 1M+ · 4.9★ (2667)
wp.org #5 6 
UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8706)
wp.org #7 1 too low 7 
Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ · 4.7★ (136)
wp.org #6 1 too high 8 
GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683)
wp.org #10 ↓2 2 too low 9 
The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) not PHP-current
wp.org #9 10 
Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504)
wp.org #12 ↑3 2 too low 11 
WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228)
wp.org #14 3 too low 12 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470)
wp.org #24 ↓1 12 too low 13 
ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (36) throws errorsnot PHP-current
wp.org #8 ↑1 5 too high 14 
CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) not PHP-current
wp.org #11 ↓1 3 too high 15 
SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171)
wp.org #21 ↓4 6 too low 16 
SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48)
wp.org #16 17 
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408)
wp.org #20 3 too low 18 
SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73)
wp.org #17 ↑3 1 too high 19 
Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641)
wp.org #23 ↓5 4 too low 20 
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155)
wp.org #22 ↓6 2 too low 21 
Xagio SEO & AEO – AI SEO for Google Rankings & AI Visibility 10K+ · 4.9★ (51) throws errorsnot PHP-current
wp.org #15 ↓3 6 too high 22 SEO SIMPLE PACK 100K+ · 4.6★ (14) thin reviews
wp.org #13 ↓2 9 too high 23 
Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) not PHP-current
wp.org #19 ↓6 4 too high 24 
SiteSEO – SEO Simplified 400K+ · 4.0★ (8) host-installed base thin reviews
wp.org #18 ↑1 6 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.