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wp.org search vs our merit ranking: “service requests”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “service requests”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Services Section Block – present your services in clean grids and columns shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 2K+ installs carry it up the search order; its 4.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #1 2 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #2 3 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #3 ↑2 4 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #4 5 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #5 ↓1 6 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #6 ↓3 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #7 ↓1 8 WooCommerce 7M+ · 4.5★ (4833) wp.org #8 ↓1 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #10 ↓2 1 too low 10 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #9 ↑5 1 too high 11 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #14 ↓2 3 too low 12 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #11 ↓1 1 too high 13 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #18 ↓1 5 too low 14 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #17 ↑2 3 too low 15 TermsFeed AutoTerms: Privacy Policy Generator, Cookie Consent, GDPR, CCPA, Terms & Conditions, Disclaimers, Cookies Policy, EULA 70K+ · 4.7★ (246) wp.org #16 ↓1 1 too low 16 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #22 ↑2 6 too low 17 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #21 ↓3 4 too low 18 YITH Request a Quote for WooCommerce 10K+ · 3.3★ (66) wp.org #13 ↓2 5 too high 19 PiWeb Cancel order / Refund request for WooCommerce 1K+ · 4.8★ (39) wp.org #19 ↓3 20 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #24 ↓3 4 too low 21 Appointment Booking Plugin for WooCommerce | Online Booking Calendar & Service Manager 200+ · 4.4★ (11) wp.org #15 ↓2 6 too high 22 Booktics – Appointment Booking Calendar for Service Businesses 700+ · 4.2★ (13) wp.org #23 ↓3 1 too low 23 Services Section Block – present your services in clean grids and columns 2K+ · 4.5★ (4) wp.org #12 ↓3 11 too high 24 AI for Home Services 800+ · 5.0★ (3) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.