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wp.org search vs our merit ranking: “service status”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “service status”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Custom Order Status for WooCommerce shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

LiteSpeed Cache places #4 on merit, 4.8★ from 2778 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #6 4 too low 3 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #7 ↑1 4 too low 4 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #9 ↑3 5 too low 5 Custom Order Status for WooCommerce 10K+ · 3.3★ (32) wp.org #3 2 too high 6 Order Tracking – WordPress Status Tracking Plugin 3K+ · 4.6★ (73) wp.org #8 ↓1 2 too low 7 Pending Status 200+ · 5.0★ (4) wp.org #2 5 too high 8 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #10 2 too low 9 Maintenance 1M+ · 4.4★ (869) wp.org #11 ↓2 2 too low 10 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #14 ↑1 4 too low 11 Post Status Notifier Lite 700+ · 3.9★ (17) wp.org #4 7 too high 12 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #15 ↓1 3 too low 13 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #17 4 too low 14 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #22 ↑2 8 too low 15 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #24 ↓8 9 too low 16 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #23 ↓5 7 too low 17 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #21 ↑2 4 too low 18 WP BASE Booking of Appointments, Services and Events 100+ · 4.9★ (34) wp.org #20 ↑2 2 too low 19 VikAppointments Services Booking Calendar 500+ · 5.0★ (10) wp.org #13 6 too high 20 Booktics – Appointment Booking Calendar for Service Businesses 700+ · 4.2★ (13) wp.org #12 ↓1 8 too high 21 Advanced Custom Order Status for WooCommerce 500+ · 5.0★ (2) wp.org #5 16 too high 22 Radius Booking – Appointment Booking Calendar & Scheduling for Services & Events 500+ · 5.0★ (3) wp.org #19 ↑2 3 too high 23 AI Services 100+ · 5.0★ (2) wp.org #18 ↑2 5 too high 24 Gaming-Plus Game Server Status 20+ · 5.0★ (1) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.