Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “share by email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “share by email”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostinger Reach – AI-Powered Email Marketing for WordPress shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 1M+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #8 on merit, 4.8★ from 5,333 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #1 2 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #2 3 AddToAny Share Buttons 300K+ · 4.7★ (1,114) wp.org #3 4 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #4 5 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1,911) wp.org #5 6 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #7 ↑6 8 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5,333) wp.org #18 ↓2 wp.org ranks it 10 places below merit 9 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #15 ↓1 wp.org ranks it 6 places below merit 10 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #10 ↓2 11 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #13 ↓2 wp.org ranks it 2 places below merit 12 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #14 ↑4 wp.org ranks it 2 places below merit 13 Social Share for WooCommerce 3K+ · 5.0★ (12) wp.org #6 wp.org ranks it 7 places above merit 14 Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #9 wp.org ranks it 5 places above merit 15 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (292) wp.org #19 wp.org ranks it 4 places below merit 16 Print, PDF & Email by PrintFriendly 20K+ · 3.8★ (237) wp.org #24 ↓1 wp.org ranks it 8 places below merit 17 Social Share Buttons 1K+ · 4.8★ (28) wp.org #17 18 ShareThis Share Buttons 10K+ · 3.5★ (26) wp.org #12 wp.org ranks it 6 places above merit 19 Share Buttons & AI-powered Summaries 1K+ · 5.0★ (16) wp.org #16 ↓1 wp.org ranks it 3 places above merit 20 Share This Image 1K+ · 4.1★ (22) wp.org #20 21 Social Share Button 1K+ · 4.1★ (17) wp.org #22 wp.org ranks it 1 place below merit 22 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #11 ↓1 wp.org ranks it 11 places above merit 23 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #23 24 Easy Share Solution For WordPress 900+ · 5.0★ (1) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.