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wp.org search vs our merit ranking: “share delivery notifications”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “share delivery notifications”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More shows at wp.org #8 but places #17 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Tutor LMS – eLearning and online course solution places #8 on merit, 4.4★ from 590 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4,835) wp.org #1 2 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #2 3 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #3 4 Temporary Login Without Password 90K+ · 5.0★ (1,550) wp.org #7 ↑1 wp.org ranks it 3 places below merit 5 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #4 wp.org ranks it 2 places above merit 7 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #10 ↑1 wp.org ranks it 3 places below merit 8 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #12 wp.org ranks it 4 places below merit 9 Notiqoo – Order Notification & Customer Chat for WooCommerce 1K+ · 4.8★ (19) wp.org #5 ↑2 wp.org ranks it 4 places above merit 10 PushEngage – Web Push Notifications, WooCommerce Automation & Chat Widget 8K+ · 4.3★ (37) wp.org #9 wp.org ranks it 1 place above merit 11 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #15 wp.org ranks it 4 places below merit 12 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #11 ↓1 wp.org ranks it 1 place above merit 13 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #23 ↓1 wp.org ranks it 10 places below merit 14 WPC Fly Cart for WooCommerce 10K+ · 4.7★ (61) wp.org #20 ↑1 wp.org ranks it 6 places below merit 15 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 4K+ · 5.0★ (24) wp.org #19 ↑1 wp.org ranks it 4 places below merit 16 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #22 ↑1 wp.org ranks it 6 places below merit 17 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #8 ↓2 wp.org ranks it 9 places above merit 18 Pingo Notify – Automation & Notification Chat Messages 300+ · 5.0★ (8) wp.org #16 wp.org ranks it 2 places above merit 19 RTMForm – Contact Form, Multi-Step Forms & Form Templates for Elementor 30K+ · 4.3★ (14) wp.org #21 ↓2 wp.org ranks it 2 places below merit 20 iZooto – Web Push Notifications 900+ · 5.0★ (4) wp.org #13 wp.org ranks it 7 places above merit 21 WhoKnew Signal – Self-Hosted Web Push Notifications & PWA 40+ · 5.0★ (2) wp.org #14 wp.org ranks it 7 places above merit 22 PushAI – Self-Hosted Web Push Notifications 100+ · 5.0★ (1) wp.org #18 wp.org ranks it 4 places above merit 23 Store One – BOGO, Sales Notification, Sticky Add to Cart & Buy Now for WooCommerce 600+ · 5.0★ (1) wp.org #24 wp.org ranks it 1 place below merit 24 Ultimate Push Notifications 40+ · 3.0★ (4) wp.org #17 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.