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wp.org search vs our merit ranking: “show referrer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “show referrer”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Show IP Address shows at wp.org #2 but places #13 on merit, a gap of 11 places. Its 900+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 ↑6 1 too low 3 Redirection 2M+ · 4.4★ (704) wp.org #4 ↓2 1 too low 4 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #5 ↓1 1 too low 5 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #7 ↑7 2 too low 6 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #6 ↓3 7 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #9 ↓3 2 too low 8 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #11 3 too low 9 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #12 ↓4 3 too low 10 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #10 ↓3 11 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (759) wp.org #8 ↑7 3 too high 12 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #15 ↑3 3 too low 13 Show IP Address 900+ · 5.0★ (5) wp.org #2 ↑3 11 too high 14 Post Views Counter 100K+ · 4.9★ (1238) wp.org #16 2 too low 15 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #13 ↓2 2 too high 16 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #18 ↓5 2 too low 17 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #14 ↑3 3 too high 18 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #22 4 too low 19 Koko Analytics – Privacy-Friendly WordPress Analytics 70K+ · 5.0★ (245) wp.org #20 ↑4 1 too low 20 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #19 ↓9 1 too high 21 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #23 ↓1 2 too low 22 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #21 ↓5 1 too high 23 Gravatar Enhanced – Avatars, Profiles, and Privacy 100K+ · 5.0★ (3) wp.org #17 ↑2 6 too high 24 A AffiliateWP – Affiliate Info 1K+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.