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wp.org search vs our merit ranking: “sidebar content clone”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sidebar content clone”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sidebar Content Clone shows at wp.org #1 but places #24 on merit, a gap of 23 places. Its 400+ installs carry it up the search order; its 1.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #11 on merit, 4.9★ from 4962 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager 100K+ · 4.7★ (1028) wp.org #2 1 too low 2 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #3 ↑2 1 too low 3 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #6 ↓2 3 too low 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 ↓1 5 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #11 ↑2 6 too low 6 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #8 2 too low 7 Duplicate Page 3M+ · 4.8★ (467) wp.org #7 8 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #5 ↑1 3 too high 9 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #10 ↓1 1 too low 10 BlogVault Backup & Staging 80K+ · 4.6★ (332) wp.org #12 2 too low 11 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #18 7 too low 12 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #15 ↓1 3 too low 13 Dynific Addons for Elementor (formerly Anywhere Elementor) 70K+ · 4.8★ (104) wp.org #16 ↑5 3 too low 14 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #21 7 too low 15 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #19 4 too low 16 Machete 6K+ · 5.0★ (52) wp.org #17 1 too low 17 Simple Download Monitor 20K+ · 4.7★ (158) wp.org #24 ↓2 7 too low 18 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #20 2 too low 19 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #13 ↓3 6 too high 20 Image Gallery 3K+ · 4.4★ (32) wp.org #22 2 too low 21 Post Type Transfer 2K+ · 5.0★ (7) wp.org #14 ↑1 7 too high 22 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #9 ↑2 13 too high 23 Nota Backup & Restore – WordPress Backup, Migration & Clone 30+ · 5.0★ (1) wp.org #23 24 Sidebar Content Clone 400+ · 1.5★ (4) wp.org #1 23 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.