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wp.org search vs our merit ranking: “simple image filter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simple image filter”, we agree with wp.org on the top plugin, and our order differs from theirs on 3 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Filter Gallery shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 4.6★ average from 22 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Membership 40K+ · 4.6★ (476) wp.org #1 ↑4 2 EWWW Image Optimizer 1M+ · 4.8★ (1843) wp.org #2 3 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #3 ↓2 4 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #5 ↓2 1 too low 5 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #6 ↑1 1 too low 6 Simple Image Sizes 60K+ · 4.6★ (91) wp.org #4 2 too high 7 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #8 1 too low 8 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #7 ↓1 1 too high 9 Portfolio Filter Gallery – Photo Gallery 20K+ · 4.8★ (348) wp.org #10 1 too low 10 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #11 ↑1 1 too low 11 Blog Filter – Post Grid Filter by Category or Tag 7K+ · 4.9★ (81) wp.org #9 2 too high 12 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #13 ↑7 1 too low 13 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #15 ↑1 2 too low 14 S Simple Lightbox 100K+ · 4.3★ (239) wp.org #14 ↑1 15 Simple Download Monitor 20K+ · 4.7★ (158) wp.org #16 ↓3 1 too low 16 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #21 ↓4 5 too low 17 R Really Simple CSV Importer 40K+ · 4.9★ (107) wp.org #20 ↑2 3 too low 18 Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ · 4.4★ (131) wp.org #18 19 Simple Author Box 90K+ · 4.3★ (115) wp.org #19 ↑2 20 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #23 ↑1 3 too low 21 Filter Gallery 3K+ · 4.6★ (22) wp.org #12 ↓1 9 too high 22 Simple Sitemap – Responsive HTML Sitemap for WordPress 60K+ · 3.9★ (72) wp.org #17 ↑1 5 too high 23 Simple Social Icons 100K+ · 4.3★ (92) wp.org #24 1 too low 24 SEO SIMPLE PACK 100K+ · 4.6★ (14) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.